ANA : LOGUE
TNTCO, a Malaysian local streetwear apparel company founded in year 2013. TNTCO marks their 5 years Anniversary since the start of their operations in 2013.
They have not only been emphasizing on the design and quality of their apparels, but also a story to each of their collection.
This time around they wanted to take things to another level and engaged us. We came up with a concept to bring out the message that they always wanted to share to their audiences.
We went for a Sci-Fi direction that reflects the phenomenon of the fashion industry, a story where TNTCO strives to give a lift in the people's confidence.
Our concept ANA:LOGUE uses prosthetics as the metaphor to fix what is missing in the futuristic Sci-Fi society, which reflects to "Confidence" in our current world today. Each apparel in this series is designed with a device and a story behind.
TNTCO, a Malaysian local streetwear apparel company founded in year 2013. TNTCO marks their 5 years Anniversary since the start of their operations in 2013.
They have not only been emphasizing on the design and quality of their apparels, but also a story to each of their collection.
This time around they wanted to take things to another level and engaged us. We came up with a concept to bring out the message that they always wanted to share to their audiences.
We went for a Sci-Fi direction that reflects the phenomenon of the fashion industry, a story where TNTCO strives to give a lift in the people's confidence.
Our concept ANA:LOGUE uses prosthetics as the metaphor to fix what is missing in the futuristic Sci-Fi society, which reflects to "Confidence" in our current world today. Each apparel in this series is designed with a device and a story behind.
Client : TNTCO
More info on www.moog.studio
